About
The Science Behind the Denim
Dan Vaarskov is certainly not a new kid on the block as he has been in the fashion industry since the early 80's. After more than 15 years of being one of the main driving forces behind building the global success of the Diesel brand, Dan has chosen to work as an independent fashion designer and producer. Besides lending a helping hand to new brands as All Saints (UK) and Flying A (DK), Dan has also in recent years supported Urban Outfitters (UK) in scouting locations for their successful brand across the continent. The true passion of Dan is the search for world class jeans – with PeleCheCoco we are putting Dan to the test and can see he is delivering on this passion.